Stockouts before Cyber Monday
You sell out on Friday and miss the biggest weekend of the year.
We plan stock by SKU, with a buffer.For U.S. brands doing $50K+/month on Amazon · in English or Spanish
What you get on your Black Friday strategy call:


Marketplaces
It's all about results
A multi-million premium beauty brand, managed by NiBell since August 2024.
Our Black Friday playbook
Black Friday on Amazon is won weeks before the day. This is the order we run it in, and where you are right now.
We check inventory, deals, ads and Buy Box, and set your Black Friday targets.
Stock in FBA before check-in times stretch, with a buffer for Cyber Monday.
Deals, coupons and Prime discounts on the SKUs that can carry the traffic.
Budgets and bids raised for Black Friday week, DSP retargeting on.
Budgets watched hourly so campaigns never run dry; Buy Box guarded.
Holiday sales, then Subscribe & Save and retargeting turn new buyers into repeat buyers.
What breaks on Black Friday
You sell out on Friday and miss the biggest weekend of the year.
We plan stock by SKU, with a buffer.Campaigns hit their daily cap mid-morning, and competitors take the rest of the day.
Budgets watched hourly, all week.Peak traffic is when unauthorized sellers undercut you hardest.
Buy Box locked down before the peak.Deals send shoppers to listings that don't close the sale.
Listings and A+ ready before the rush.Every part of Amazon · one connected system
Your brand on AmazonEvery branch below runs on it
After Black Friday
Here's everything we run for you ↓
Full AmazonAll 8 branches, packed into one plan
Book my FREE Black Friday Strategy Call →Where your plan starts
Pick the problem costing you the most. We bring strategic insights on it to your call, then run the whole plan around it.
Resellers undercutting your price, counterfeits, and a Buy Box you don't own.
Protect my brand →Sponsored ads and DSP run to ACOS and TACOS targets, measured on total sales.
Fix my ad spend →Listings, images and A+ that sell a premium product at a premium price.
Upgrade my catalog →Inventory you can plan, an account that stays healthy, and a P&L behind every decision.
Get my numbers in order →The NiBell system
Every lever on Amazon feeds the next one. We run all of them, in order, with proven systems.
Amazon advertising results
That's what a 4% TACOS means. Our premium beauty account runs ads at 14% ACOS — about 7× return on every ad dollar — while ads stay a small slice of total revenue.
| Account | Ad efficiency | Result |
|---|---|---|
| Multi-million premium beauty | 14% ACOS4% TACOS | $1.11Ma month, +89.4% YoY |
| Influencer-led beauty launch | 26% ACOSfrom day one, single product | $57Kin month 3, from $0 |
| Latino-founded U.S. brand | Ads + resellersfixed control first, then scaled | $111Ka month by month 3 |
Case · multi-million premium beauty brand
NiBell took over the account in August 2024 at $418K a month. It wasn't more ad spend: it was running the account like a business — who sells your product, at what price, and with what control.
Proven, not promised · straight from the accounts
Multi-million premium beauty · Amazon report
a month. $1.11M in Nov 2025 vs. $586K in Nov 2024: +89.4% year over year.
In August 2024 NiBell took over Amazon for a multi-million premium beauty brand doing $418K a month. Huge potential, but heavy unauthorized-reseller presence and room to improve operations, content and advertising.
$1,109,963 in November 2025 vs. $585,902 in November 2024 (+89.4% YoY). Since August 2024, sales grew 2.65× (about +165.5%).
Influencer-led premium beauty launch · SellerBoard
in monthly sales by month three on Amazon — from zero, with a single product.
A premium beauty brand led by an influencer with a community of millions was ready for its first step on Amazon with one product. Big opportunity, big questions: how much to invest, what inventory to prepare, and how to position in a channel the team didn't know yet.
NiBell ran the launch from day one, turning business questions into a prioritized plan. We built sales and inventory projections, gave visibility into investment and the P&L, and managed Amazon PPC at a reported 26% ACOS — all in close collaboration with the brand's team.
$57K in sales in the brand's third month on Amazon, from zero and with a single product — plus projections to plan inventory, financial visibility to judge the investment, and an ad strategy to grow the channel.
Latino-founded U.S. brand · Amazon Sales Snapshot
in monthly sales by the third month — after resolving the reseller problem that brought them to us.
An established U.S. brand founded by Latinos came to NiBell with heavy reseller presence that made it hard to control its Amazon channel. Growing meant solving that first, then building a clear strategy for investment, inventory and sales.
First priority: the resellers. Working with the brand's team, we resolved it and regained the control needed to grow. In parallel we structured the growth strategy: sales and inventory projections, investment planning, P&L visibility and ad campaign management.
The reseller problem solved, and the channel scaled to $111K in monthly sales by the third month of working together.
Testimonials · in their words
They don't just see results. They get a strategic partner embedded in their business.
We came to NiBell with more than 200 resellers undercutting our price. Today we own the Buy Box and we're doing over a million a month on Amazon.
Campaign goalCut unauthorized resellers so the brand keeps most of its profit margin. Goal met.
We had never sold on Amazon. NiBell planned our inventory, ran the ads and showed us the P&L from day one — by month three we were doing $57K.
Resellers were taking over our listings. NiBell fixed that first, then grew the channel to $111K a month in three months — in Spanish, with people who get our business.

Why NiBell is different
Freelancers execute tasks. Software gives you data. Neither owns your Amazon results.
Do one piece, by request.

We manage it. We operate it. We own the outcome.
Data, but no execution.
Strategy + execution, embedded in your team
Your senior brand manager owns your strategy and communication, and runs three Amazon specialists behind them.
Your lead
Senior Brand ManagerOwns your plan, your numbers, your insights and every call.
Advertising
PPC SpecialistCreative
DesignerOperations
Senior OperatorHow it works · launch strong, scale smarter
The same order we used in the cases above: take control first, then make it efficient, then scale.
Days 0–30
Case: 200+ resellers out, 100% Buy Box
Days 31–90
Case: $0 → $57K and $111K/mo by month 3
Days 91–180
Case: 3× S&S subscribers, UK · CA · MX
Black Friday strategy call · 30 minutes
Not a generic audit. Share your Amazon store and our team researches your brand before the call, so you get a tailor-made plan — not a pitch.

Step 1 of 2 · 2 minutes
Reviewed by a person, not software. We research your brand before the call.
Step 2 of 2 · Book

Confirmation is on its way by WhatsApp. Our team is already researching your brand.
The strategy call is for brands doing $20K+ a month on Amazon. Until you get there, here's our Cyber Week & Q1 Checklist.



Questions
No, but every week counts. On the call we check what can still be done before Black Friday (inventory, deals and ads) and what to set up for Cyber Monday and December.
Yes. It's a bespoke session: we research your brand beforehand and you keep every insight from the call, even if you don't work with us.
It depends on your account: its size, your catalog, and what needs fixing first. You get a clear number on the strategy call, after we've researched your brand.
The whole channel: brand protection and resellers, advertising (including DSP), catalog and creative, inventory and operations, account health, retention and promotions, international expansion, and P&L reporting.
Your senior brand manager owns the Full Amazon Management Plan and your numbers, with a PPC specialist, a designer and a senior operator behind them. You get one plan, one P&L, a monthly insights review, and direct access to every specialist.
On total business impact, not clicks: total Amazon sales, TACOS, margin and Buy Box share. Every month you see what moved, why, and what we do next.
Yes. We focus 100% on Amazon — US first, plus the UK, Canada and Mexico — so your account gets specialists, not generalists.
That's often where we start. In our premium beauty case we removed 200+ unauthorized resellers, implemented the Transparency Program against counterfeits and reached 100% of the Buy Box.
On total business impact: ACOS for ad efficiency and TACOS for ad spend against total sales. Our premium beauty account runs at 14% ACOS and 4% TACOS.
No. The strategy call only needs your brand and storefront. If we work together later, access is granted as a user — never with your password.
Never without your permission. That's why the cases on this page don't name the brands: every client's name and data stay confidential.
A NiBell senior brand manager, not a salesperson.
English or Spanish — your choice.
The strategy call is for brands at $20K+ a month on Amazon. Below that, we give you our Cyber Week & Q1 Checklist right away so you're ready when you get there.
Brand owners based in the United States who want one team to run their whole Amazon channel. We don't work with resellers, and we don't sell single services or courses.
Black Friday · Nov 27 · 30-minute strategy call
Get the insights on exactly where — from a senior strategist, in English or Spanish.