Black Friday · Nov 27
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Your biggest
Black Friday
starts here.

For U.S. brands doing $50K+/month on Amazon · in English or Spanish

What you get on your Black Friday strategy call:

  • An inventory check: will you stock out before Cyber Monday?
  • A deals and coupons plan for Black Friday week
  • A Cyber Week ad budget, so campaigns don't die by noon
  • Then, your Full Amazon Management Plan for 2027
Account overview · Premium beauty brandManaged by NiBell
Monthly sales$1.11M+89.4% YoY
ACOS14%ad efficiency
TACOS4%ads vs. total sales
Subscribe & Save3×subscribers
Monthly sales · Nov 2024 – Nov 2025Nov 2025 · $1.11M
NiBell brand strategist
NiBell account director
200+unauthorized
resellers removed

Marketplaces

USUKCAMX

It's all about results

The numbers from one account

A multi-million premium beauty brand, managed by NiBell since August 2024.

$8.69Min sales over 13 months
2.65×monthly sales since we took over
14%ACOS on Amazon ads
4%TACOS — ad spend vs. total sales
3×Subscribe & Save subscribers
Book my FREE Black Friday Strategy Call →See what these numbers would look like for your brand.

Our Black Friday playbook

Your road to Black Friday & Cyber Monday.

Black Friday on Amazon is won weeks before the day. This is the order we run it in, and where you are right now.

1Now

Strategy call

We check inventory, deals, ads and Buy Box, and set your Black Friday targets.

2Nov 6

Inventory checked in

Stock in FBA before check-in times stretch, with a buffer for Cyber Monday.

3Nov 13

Deals & coupons live

Deals, coupons and Prime discounts on the SKUs that can carry the traffic.

4Nov 20

Ads ramp up

Budgets and bids raised for Black Friday week, DSP retargeting on.

5Nov 27 – 30

Black Friday → Cyber Monday

Budgets watched hourly so campaigns never run dry; Buy Box guarded.

6Dec 1

December & Q1

Holiday sales, then Subscribe & Save and retargeting turn new buyers into repeat buyers.

Book my FREE Black Friday Strategy Call →

What breaks on Black Friday

Four ways brands lose Black Friday on Amazon.

Stockouts before Cyber Monday

You sell out on Friday and miss the biggest weekend of the year.

We plan stock by SKU, with a buffer.

Ad budgets maxed by noon

Campaigns hit their daily cap mid-morning, and competitors take the rest of the day.

Budgets watched hourly, all week.

Resellers take the Buy Box

Peak traffic is when unauthorized sellers undercut you hardest.

Buy Box locked down before the peak.

Deal traffic that doesn't buy

Deals send shoppers to listings that don't close the sale.

Listings and A+ ready before the rush.

Every part of Amazon · one connected system

The Full Amazon Management Plan.

Your brand on AmazonEvery branch below runs on it

After Black Friday

Black Friday is the start. Your Amazon needs 8 things done right all year.

Here's everything we run for you ↓

Full Amazon
Management Plan
8 services · 1 team

All 8 branches, packed into one plan

Book my FREE Black Friday Strategy Call →

Where your plan starts

Every plan starts where it hurts most.

Pick the problem costing you the most. We bring strategic insights on it to your call, then run the whole plan around it.

Protect the brand

Resellers undercutting your price, counterfeits, and a Buy Box you don't own.

  • Reseller removal
  • Transparency Program
  • Brand Registry
Protect my brand →

Make ads pay for themselves

Sponsored ads and DSP run to ACOS and TACOS targets, measured on total sales.

  • Sponsored ads
  • Amazon DSP
  • ACOS / TACOS
Fix my ad spend →

Convert every visit

Listings, images and A+ that sell a premium product at a premium price.

  • Image refresh
  • A+ & Brand Store
  • SEO
Upgrade my catalog →

Run it like a business

Inventory you can plan, an account that stays healthy, and a P&L behind every decision.

  • Inventory & FBA
  • Account health
  • P&L
  • New marketplaces
Get my numbers in order →

The NiBell system

Most brands hire for tasks. Growing brands run a system.

Every lever on Amazon feeds the next one. We run all of them, in order, with proven systems.

  1. Control protects price and Buy Box.
  2. Visibility — listings and SEO — earns the click.
  3. Traffic from ads brings shoppers in.
  4. Conversion turns visits into orders.
  5. Retention turns orders into repeat revenue.
  6. Reinvestment uses the P&L to fund what works.
  7. Expansion takes it to new marketplaces.
One Amazon systemRun by one senior team
Real results
$1.11Ma month in Amazon sales✦+89.4%year over year✦14% ACOS4% TACOS✦$57Kin month 3, from $0✦$111Ka month by month 3✦26% ACOSfrom day one✦

Amazon advertising results

$1in ads

for every $25 in total sales.

That's what a 4% TACOS means. Our premium beauty account runs ads at 14% ACOS — about 7× return on every ad dollar — while ads stay a small slice of total revenue.

Premium beauty account · monthly Amazon salesNov 2024 → Nov 2025
NDJFMAMJJASON$1.11M
Total salesAd spend · 4% of sales
AccountAd efficiencyResult
Multi-million premium beauty14% ACOS4% TACOS
$1.11Ma month, +89.4% YoY
Influencer-led beauty launch26% ACOSfrom day one, single product
$57Kin month 3, from $0
Latino-founded U.S. brandAds + resellersfixed control first, then scaled
$111Ka month by month 3

Case · multi-million premium beauty brand

From $418K to over $1.1M a month.

NiBell took over the account in August 2024 at $418K a month. It wasn't more ad spend: it was running the account like a business — who sells your product, at what price, and with what control.

$586K → $1.11MNov 2024 → Nov 2025
+89.4%Year over year
2.65×Since Aug 2024
$586K $1.1M Nov 2024 · $586K Nov 2025 · $1.11M
200+unauthorized resellers removed
Transparency Programimplemented against counterfeits
100%Buy Box won back for the brand
3 marketsadded: UK, Canada and Mexico

Proven, not promised · straight from the accounts

Real brands. Real numbers.

Multi-million premium beauty · Amazon report

Taking back the Buy Box

$418K → $1.11M

a month. $1.11M in Nov 2025 vs. $586K in Nov 2024: +89.4% year over year.

Read the case
The challenge

In August 2024 NiBell took over Amazon for a multi-million premium beauty brand doing $418K a month. Huge potential, but heavy unauthorized-reseller presence and room to improve operations, content and advertising.

What we did
  • Removed 200+ unauthorized resellers, implemented the Transparency Program against counterfeits and reached 100% of the Buy Box.
  • Set up an inventory control system and improved the supply chain.
  • Refreshed catalog images at scale to match the brand's premium positioning.
  • Built a promotions strategy that helped lift conversion.
  • Tripled Subscribe & Save subscribers, strengthening repeat purchases.
  • Built an ad structure at 14% ACOS and 4% TACOS.
  • Added review monitoring and case management, including takedown requests for policy-violating content.
  • Supported expansion to the UK, Canada and Mexico, with France, Germany and Japan next.
The result

$1,109,963 in November 2025 vs. $585,902 in November 2024 (+89.4% YoY). Since August 2024, sales grew 2.65× (about +165.5%).

Influencer-led premium beauty launch · SellerBoard

Zero to $57K in three months

$0 → $57K

in monthly sales by month three on Amazon — from zero, with a single product.

Read the case
The challenge

A premium beauty brand led by an influencer with a community of millions was ready for its first step on Amazon with one product. Big opportunity, big questions: how much to invest, what inventory to prepare, and how to position in a channel the team didn't know yet.

How we worked together

NiBell ran the launch from day one, turning business questions into a prioritized plan. We built sales and inventory projections, gave visibility into investment and the P&L, and managed Amazon PPC at a reported 26% ACOS — all in close collaboration with the brand's team.

The result

$57K in sales in the brand's third month on Amazon, from zero and with a single product — plus projections to plan inventory, financial visibility to judge the investment, and an ad strategy to grow the channel.

Latino-founded U.S. brand · Amazon Sales Snapshot

Control first, then scale

$111K

in monthly sales by the third month — after resolving the reseller problem that brought them to us.

Read the case
The challenge

An established U.S. brand founded by Latinos came to NiBell with heavy reseller presence that made it hard to control its Amazon channel. Growing meant solving that first, then building a clear strategy for investment, inventory and sales.

How we worked together

First priority: the resellers. Working with the brand's team, we resolved it and regained the control needed to grow. In parallel we structured the growth strategy: sales and inventory projections, investment planning, P&L visibility and ad campaign management.

The result

The reseller problem solved, and the channel scaled to $111K in monthly sales by the third month of working together.

Testimonials · in their words

See what our clients have to say

They don't just see results. They get a strategic partner embedded in their business.

We came to NiBell with more than 200 resellers undercutting our price. Today we own the Buy Box and we're doing over a million a month on Amazon.

Campaign goalCut unauthorized resellers so the brand keeps most of its profit margin. Goal met.

María LópezFounder & CEO · multi-million premium beauty brand
+89.4% YoY
We had never sold on Amazon. NiBell planned our inventory, ran the ads and showed us the P&L from day one — by month three we were doing $57K.
Gibran AlonsoCo-founder · influencer-led premium beauty brand
$0 → $57K / mo
Resellers were taking over our listings. NiBell fixed that first, then grew the channel to $111K a month in three months — in Spanish, with people who get our business.
Miguel PérezHead of e-commerce · Latino-founded U.S. brand
$111K / mo
Hand pointing at you
Your brand could be the next case.30 minutes with a senior strategist who has already researched your brand.
Book my FREE Black Friday Strategy Call →

Why NiBell is different

Most options do part of the job. We own the outcome.

Freelancers execute tasks. Software gives you data. Neither owns your Amazon results.

Freelancers & task agencies

Do one piece, by request.

  • PPC here, images there — no one connects them
  • Nobody owns total sales or margin
  • Resellers and account health fall through the cracks
  • You end up managing the managers
NiBell

We manage it. We operate it. We own the outcome.

  • One senior team for the whole Amazon channel
  • Brand protection, ads, catalog, inventory and P&L in one plan: the Full Amazon Management Plan
  • Measured on total sales and TACOS, not clicks
  • Spanish or English — your call
  • Proven systems and strategic insights from the brand's side

Software & tools

Data, but no execution.

  • Dashboards you still have to act on
  • Your team has to run it
  • Insights without decisions
  • No accountability for results

Strategy + execution, embedded in your team

How your team works

Your senior brand manager owns your strategy and communication, and runs three Amazon specialists behind them.

Your lead

Senior Brand Manager

Owns your plan, your numbers, your insights and every call.

Advertising

PPC Specialist
  • Sponsored Products, Brands & Display
  • Amazon DSP
  • ACOS / TACOS targets
  • Weekly bid, budget & search-term insights

Creative

Designer
  • Listing images & infographics
  • A+ content & Brand Store
  • Premium look across the catalog
  • Creative for promotions & deals

Operations

Senior Operator
  • Resellers, Buy Box & Transparency
  • Inventory projections & FBA
  • Account health cases
  • P&L reporting
YouTalk to your brand manager — or straight to any specialist. Everyone works off one plan.

How it works · launch strong, scale smarter

Your first 6 months with NiBell

The same order we used in the cases above: take control first, then make it efficient, then scale.

Days 0–30

Take control

  • Full account audit
  • Reseller removal & Buy Box
  • Account health clean-up
  • Sales & inventory projections

Case: 200+ resellers out, 100% Buy Box

Days 31–90

Make it efficient

  • Ad structure rebuilt to ACOS / TACOS targets
  • Listings, images and A+ refreshed
  • P&L visibility for every decision
  • Promotions plan

Case: $0 → $57K and $111K/mo by month 3

Days 91–180

Scale

  • Subscribe & Save and repeat revenue
  • DSP and new-to-brand reach
  • Deals calendar for Q4
  • New marketplaces

Case: 3× S&S subscribers, UK · CA · MX

Ready for day 0?Book your FREE strategy call and we start with control of your account.
Book my FREE Black Friday Strategy Call →

Black Friday strategy call · 30 minutes

A Black Friday plan built for your brand.

Not a generic audit. Share your Amazon store and our team researches your brand before the call, so you get a tailor-made plan — not a pitch.

What you get on the call

NiBell
  • Black Friday readiness checkinventory, deals and ad budgets for Cyber Week
  • Tailor-made analysisof your Amazon account, prepared before we talk
  • Strategic insightson resellers, Buy Box and pricing control
  • Ad spend reviewwhere ACOS and TACOS are leaking
  • Catalog & conversionthe listings holding sales back
  • Inventory outlookstock risks before Q4
  • Your growth roadmapbuilt on our proven systems

Step 1 of 2 · 2 minutes

Book your Black Friday call

Reviewed by a person, not software. We research your brand before the call.

So our team can research your brand and come prepared.
What do you need help with? Pick all that apply

Step 2 of 2 · Book

Pick your 30-min call

NiBell senior brand manager
Your 30-minute strategy call
✓

You're booked

Confirmation is on its way by WhatsApp. Our team is already researching your brand.

↓

Here's your free checklist

The strategy call is for brands doing $20K+ a month on Amazon. Until you get there, here's our Cyber Week & Q1 Checklist.

Cyber Week & Q1 Checklist, page 1 of 3Cyber Week & Q1 Checklist, page 2 of 3Cyber Week & Q1 Checklist, page 3 of 3
Download the checklist (PDF) ↓

Questions

Before you book

Is it too late for Black Friday?

No, but every week counts. On the call we check what can still be done before Black Friday (inventory, deals and ads) and what to set up for Cyber Monday and December.

Is the strategy call free?

Yes. It's a bespoke session: we research your brand beforehand and you keep every insight from the call, even if you don't work with us.

How much does NiBell cost?

It depends on your account: its size, your catalog, and what needs fixing first. You get a clear number on the strategy call, after we've researched your brand.

What's in the Full Amazon Management Plan?

The whole channel: brand protection and resellers, advertising (including DSP), catalog and creative, inventory and operations, account health, retention and promotions, international expansion, and P&L reporting.

What does working with NiBell look like?

Your senior brand manager owns the Full Amazon Management Plan and your numbers, with a PPC specialist, a designer and a senior operator behind them. You get one plan, one P&L, a monthly insights review, and direct access to every specialist.

How do you measure success?

On total business impact, not clicks: total Amazon sales, TACOS, margin and Buy Box share. Every month you see what moved, why, and what we do next.

Do you only work on Amazon?

Yes. We focus 100% on Amazon — US first, plus the UK, Canada and Mexico — so your account gets specialists, not generalists.

Can you remove unauthorized resellers?

That's often where we start. In our premium beauty case we removed 200+ unauthorized resellers, implemented the Transparency Program against counterfeits and reached 100% of the Buy Box.

How do you measure advertising?

On total business impact: ACOS for ad efficiency and TACOS for ad spend against total sales. Our premium beauty account runs at 14% ACOS and 4% TACOS.

Do you need my Seller Central password?

No. The strategy call only needs your brand and storefront. If we work together later, access is granted as a user — never with your password.

Will you show my brand as a case study?

Never without your permission. That's why the cases on this page don't name the brands: every client's name and data stay confidential.

Who will I talk to?

A NiBell senior brand manager, not a salesperson.

Can the call be in Spanish?

English or Spanish — your choice.

What if my brand sells less than $20K a month?

The strategy call is for brands at $20K+ a month on Amazon. Below that, we give you our Cyber Week & Q1 Checklist right away so you're ready when you get there.

Who do you work with?

Brand owners based in the United States who want one team to run their whole Amazon channel. We don't work with resellers, and we don't sell single services or courses.

Black Friday · Nov 27 · 30-minute strategy call

Black Friday won't wait. Your plan shouldn't either.

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Get the insights on exactly where — from a senior strategist, in English or Spanish.